--- title: "7-Figure Sales Secrets: How to Close Your Biggest Deal in 2025" description: We're teamed up with Jason Bay to break down the exact playbook Jonathan Larson uses to land monster deals while most reps are getting ghosted in procurement.  image: https://tactics.30mpc.com/hubfs/051525%2030MPC%20Webby_1024x512_ONDEMAND.png --- [Skip to content](https://tactics.30mpc.com/7-figure-sales-secrets-how-to-close-your-biggest-deal-in-2025#main-content) [![top-logo](https://tactics.30mpc.com/hs-fs/hubfs/Book/top-logo.png?width=150&height=41&name=top-logo.png)](https://www.30mpc.com/course/cold-calls-to-presidents-club) - [📕 Book](https://tactics.30mpc.com/book) - [☎️ Course](https://www.30mpc.com/course/cold-calls-to-presidents-club) Open main navigation Close main navigation - [📕 Book](https://tactics.30mpc.com/book) - [☎️ Course](https://www.30mpc.com/course/cold-calls-to-presidents-club) ![tactic-tv-logo](https://tactics.30mpc.com/hs-fs/hubfs/UpdatedTYLP/tactic-tv-logo.png?width=200&height=125&name=tactic-tv-logo.png "tactic-tv-logo") ## 7-Figure Sales Secrets: How to Close Your Biggest Deal in 2025 ONDEMAND [![outbound squad](https://tactics.30mpc.com/hs-fs/hubfs/30mpc_a_special_collab_with_Outbound.png?width=250&height=229&name=30mpc_a_special_collab_with_Outbound.png "outbound squad")](https://www.outboundsquad.com/) Let's cut the BS: Most reps struggle to close six-figure deals, let alone seven. So how did Jonathan Larson (TalkDesk's #2 worldwide AE) close over $2M last year at 200%+ of quota? Simple—he does enterprise discovery differently. We're teamed him up with Jason Bay to break down the exact playbook Jonathan uses to land monster deals while most reps are getting ghosted in procurement.  Skip the textbook advice—this is the step-by-step playbook that's working right now with the toughest enterprise buyers. Follow their lead to land your next big deal. ![featuring](https://tactics.30mpc.com/hs-fs/hubfs/UpdatedWebinar/featuring.png?width=150&height=49&name=featuring.png "featuring") [![jason](https://tactics.30mpc.com/hs-fs/hubfs/jasonb_headshot.png?width=95&height=95&name=jasonb_headshot.png "jason")](https://www.linkedin.com/in/jasondbay/) **Jason Bay** Founder & CEO Outbound Squad [![Jonathan](https://tactics.30mpc.com/hs-fs/hubfs/Jonathan.png?width=95&height=95&name=Jonathan.png "Jonathan")](https://www.linkedin.com/in/jonathan-larson-56b63520/) **Jonathan Larson** Commercial AE Talkdesk ## Why the heck you should watch ![yellow-check](https://tactics.30mpc.com/hs-fs/hubfs/UpdatedWebinar/yellow-check.png?width=150&height=126&name=yellow-check.png "yellow-check") See how to build mutual success plans that accelerate timelines instead of delaying them ![blue-check](https://tactics.30mpc.com/hs-fs/hubfs/UpdatedWebinar/blue-check.png?width=150&height=126&name=blue-check.png "blue-check") Learn how to structure pricing conversations that actually close (hint: stop showing pricing to the wrong people) ![red-check](https://tactics.30mpc.com/hs-fs/hubfs/UpdatedWebinar/red-check.png?width=150&height=126&name=red-check.png "red-check") Master the expansion strategy that lets you reach quota through add-ons after the initial sale ## Featured Partners [![pandadoc](https://tactics.30mpc.com/hs-fs/hubfs/pandadoc_new.png?width=251&height=58&name=pandadoc_new.png "pandadoc")](https://tactics.30mpc.com/pandadoc?hsLang=en) [![Insightly](https://tactics.30mpc.com/hs-fs/hubfs/Insightly_white.png?width=175&height=63&name=Insightly_white.png "Insightly")](https://www.insightly.com/30mpc/?utm_campaign=30MPC_Download_Asset&utm_content=30MPC-promo&_hsenc=p2ANqtz-_A1WJhUgQnv3F1dBCTfi0ACceaUABTF1HgsAz4u9Kn_O4uwMCd6iIKYKHas4zywmu2T8b-) [![aligned](https://tactics.30mpc.com/hs-fs/hubfs/aligned_new.png?width=251&height=58&name=aligned_new.png "aligned")](https://30mpc.teamaligned.com/room/67a4ccb055dca14b5ff5be3a?avk=b13c8adba1f3) [![justcall](https://tactics.30mpc.com/hs-fs/hubfs/justcall_new.png?width=251&height=58&name=justcall_new.png "justcall")](https://tactics.30mpc.com/justcall?hsLang=en) [![rocketreach](https://tactics.30mpc.com/hs-fs/hubfs/FeaturedSponsorSection/rocket%20white%20logo.png?width=222&height=58&name=rocket%20white%20logo.png "rocketreach")](https://hubs.ly/Q03f7_2G0) [![hockey stack](https://tactics.30mpc.com/hs-fs/hubfs/hockey%20stack_White.png?width=250&height=47&name=hockey%20stack_White.png "hockey stack")](https://www.hockeystack.com/30mpc?utm_campaign=30mpc) [![consensus](https://tactics.30mpc.com/hs-fs/hubfs/consensus.png?width=231&name=consensus.png "consensus")](https://goconsensus.com/checklist/close-rates-demo-automation/) [![winn](https://tactics.30mpc.com/hs-fs/hubfs/winn_white_transperent_58H.png?width=206&height=58&name=winn_white_transperent_58H.png "winn")](https://winn.ai/30mpc-toolkit-make-your-sales-methodology-stick/) [![pipedrive](https://tactics.30mpc.com/hs-fs/hubfs/pipedrive_white_new.png?width=230&height=53&name=pipedrive_white_new.png "pipedrive")](https://www.pipedrive.com/en/30mpc) [![demandbase](https://tactics.30mpc.com/hs-fs/hubfs/demandbase_new-1.png?width=250&height=58&name=demandbase_new-1.png "demandbase")](https://www.demandbase.com/resources/report/multithreading-sales-guide/?utm_source=30MPC&utm_medium=influencer&utm_campaign=newsletter) [![gong](https://tactics.30mpc.com/hs-fs/hubfs/gong_new.png?width=250&height=58&name=gong_new.png "gong")](https://www.gong.io/30mpc-masterclass/ramp-reps-to-presidents-club/) [![lusha-white](https://tactics.30mpc.com/hubfs/lusha-white.svg "lusha-white")](https://www.lusha.com/event-lp/30mpc/) [![synch-white](https://tactics.30mpc.com/hubfs/synch-white.svg "synch-white")](https://www.withsynch.com/) [![pigment_white](https://tactics.30mpc.com/hs-fs/hubfs/pigment_white.png?width=250&height=50&name=pigment_white.png "pigment_white")](https://www.pigment.com/30mpc-guide) [![vidyard](https://tactics.30mpc.com/hs-fs/hubfs/vidyard_white.png?width=203&height=58&name=vidyard_white.png "vidyard")](https://www.vidyard.com/smart-sellers-guide-converting-video/?sfc=701OO00000RaYy7YAF&utm_source=partner&utm_medium=partner&utm_content=guide&utm_campaign=30mpc) **Grab exclusive sales drips, scripts, and templates that we created with each partner by clicking their logo.**   | [**NEWSLETTER**](https://www.30mpc.com/newsletter) | [**TOOLKIT**](https://www.30mpc.com/toolkit) | | --- | --- | | [**TACTIC TEARDOWN**](https://www.30mpc.com/teardown) | [**PODCAST**](https://megaphone.link/THMPC5121357355) |   ![30MPC Group](https://tactics.30mpc.com/hubfs/30MPC%20Group.png "30MPC Group") Copyright © 2026, 30 Minutes to President's Club LLC