A Step-By-Step Guide To Calling Strangers In Sales
Cold calling is painful and uncomfortable for every single salesperson on planet Earth.
The average seller makes a couple dials, hits 6 voicemails, and gets their heart ripped out when the next prospect tells them to screw off… so they give up!
But every time you decide to pick up the phone in spite of the suck, you separate yourself from the pack just a little bit more.
Cold calling sucks and that’s exactly why it works.
This book will give you everything you need to navigate the suck of a cold call from opener to objection.
And while most sales books are a 400-page exercise in academia that leave you thinking “what do I actually say now...? ”
There are four things that’ll make this the most actionable sales book you’ve ever read:
- Every part of a cold call, step-by-step (with talk tracks): You’ll know exactly what to say to open a cold call, reveal a problem, overcome any objection, and land the meeting.
- Voiceovers (in QR codes) to master tone: It’s not just the words – you’ll know how it should sound with voiceovers for every single talk track.
- Examples for anything you could sell: We’ve interviewed 200+ elite sellers from real estate to software at the most prestigious sales organizations in the world.
- Backed by data from 300M+ cold calls on Gong: They analyzed millions of cold calls on the #1 revenue intelligence platform to back up the advice.
If you’ve made the decision to embrace the suck of cold calling...
Picking up this book just might make it suck a little bit less.
About The Authors
Armand Farrokh and Nick Cegelski are Founders of 30 Minutes to President’s Club, known for the #1 podcast in sales that breaks down the tactics of the top 1% of sellers in the world
