Are your disco calls falling flat? Most reps follow the same old script: small talk, a barrage of discovery questions, a product pitch, then summarizing the pain points before trying to secure next steps. And if you’ve ever been sold this way, you know this approach is losing its charm. Buyers expect more! And with the hypothesis driven disco call framework, you can give it to them.
It’s time to change the game and show buyers that you already understand their business and pain points, and won't include canned questions in your pitch.