--- title: How To Uncover Massive Problems With Gap Selling description: Learn the proven strategies to get to the heart of your client’s core problems, and set yourself up to close more deals and end the year strong. image: https://tactics.30mpc.com/hubfs/121024%2030MPC%20Webby_1024x512_ONDEMAND_NO%20BORDER.png --- [Skip to content](https://tactics.30mpc.com/how-to-uncover-massive-problems-with-gap-selling#main-content) [![top-logo](https://tactics.30mpc.com/hs-fs/hubfs/Book/top-logo.png?width=150&height=41&name=top-logo.png)](https://www.30mpc.com/course/cold-calls-to-presidents-club) - [📕 Book](https://tactics.30mpc.com/book) - [☎️ Course](https://www.30mpc.com/course/cold-calls-to-presidents-club) Open main navigation Close main navigation - [📕 Book](https://tactics.30mpc.com/book) - [☎️ Course](https://www.30mpc.com/course/cold-calls-to-presidents-club) ![tactic-tv-logo](https://tactics.30mpc.com/hs-fs/hubfs/UpdatedTYLP/tactic-tv-logo.png?width=200&height=125&name=tactic-tv-logo.png "tactic-tv-logo") ## How To Uncover Massive Problems, With Gap Selling ONDEMAND ![teardown](https://tactics.30mpc.com/hs-fs/hubfs/TYPage/teardown.png?width=250&height=155&name=teardown.png "teardown") Gap Selling is all about uncovering the right problems—the ones that really matter to your prospects.  Yet, most salespeople aren’t finding the gap during the discovery process, and their deals get stuck because of it.  Sound familiar? If this is you, watch this free masterclass in Gap Selling with the man himself, Keenan. Keenan, the best-selling author and top sales trainer who has helped multiple companies boost sales by up to 300% teamed up with Armand to give you a tactical framework you can implement immediately.  Learn proven strategies to get to the heart of your client’s core problems, and set yourself up to close more deals. ![featuring](https://tactics.30mpc.com/hs-fs/hubfs/UpdatedWebinar/featuring.png?width=150&height=49&name=featuring.png "featuring") [![armand_headshot](https://tactics.30mpc.com/hs-fs/hubfs/armand_headshot.png?width=95&height=95&name=armand_headshot.png "armand_headshot")](https://www.linkedin.com/in/armand-farrokh/) **Armand Farrokh** Founder 30MPC [![keenan](https://tactics.30mpc.com/hs-fs/hubfs/keenan.png?width=95&height=95&name=keenan.png "keenan")](https://www.linkedin.com/in/jimkeenan/) **Keenan** CEO/President A Sales Growth Company ## Why the heck you should watch ![yellow-check](https://tactics.30mpc.com/hs-fs/hubfs/UpdatedWebinar/yellow-check.png?width=150&height=126&name=yellow-check.png "yellow-check") Learn to stop wasting time asking the wrong questions and solving the wrong problems ![blue-check](https://tactics.30mpc.com/hs-fs/hubfs/UpdatedWebinar/blue-check.png?width=150&height=126&name=blue-check.png "blue-check") How to use The Problem Identification Chart (PIC) to understand what's worth talking about ![red-check](https://tactics.30mpc.com/hs-fs/hubfs/UpdatedWebinar/red-check.png?width=150&height=126&name=red-check.png "red-check") Map the gap between your client's current and future states, turning that insight into closed deals ## Featured Partners [![pipedrive_white_new](https://tactics.30mpc.com/hs-fs/hubfs/pipedrive_white_new.png?width=251&height=58&name=pipedrive_white_new.png "pipedrive_white_new")](https://tactics.30mpc.com/pipedrive?hsLang=en) [![rocketreach_new](https://tactics.30mpc.com/hs-fs/hubfs/rocketreach_new.png?width=251&height=58&name=rocketreach_new.png "rocketreach_new")](https://tactics.30mpc.com/rocketreach?hsLang=en) [![zoominfo_new](https://tactics.30mpc.com/hs-fs/hubfs/zoominfo_new.png?width=251&height=58&name=zoominfo_new.png "zoominfo_new")](https://tactics.30mpc.com/zoominfo?hsLang=en) [![infu2_new](https://tactics.30mpc.com/hs-fs/hubfs/infu2_new.png?width=251&height=58&name=infu2_new.png "infu2_new")](https://tactics.30mpc.com/influ2?hsLang=en) [![demandbase_new-1](https://tactics.30mpc.com/hs-fs/hubfs/demandbase_new-1.png?width=251&height=58&name=demandbase_new-1.png "demandbase_new-1")](https://tactics.30mpc.com/demandbase?hsLang=en) [![xactly_new](https://tactics.30mpc.com/hs-fs/hubfs/xactly_new.png?width=251&height=58&name=xactly_new.png "xactly_new")](https://tactics.30mpc.com/xactly?hsLang=en) [![justcall_new](https://tactics.30mpc.com/hs-fs/hubfs/justcall_new.png?width=251&height=58&name=justcall_new.png "justcall_new")](https://tactics.30mpc.com/justcall?hsLang=en) [![gong_new](https://tactics.30mpc.com/hs-fs/hubfs/gong_new.png?width=251&height=58&name=gong_new.png "gong_new")](https://tactics.30mpc.com/gong?hsLang=en) [![superhuman_new](https://tactics.30mpc.com/hs-fs/hubfs/superhuman_new.png?width=251&height=58&name=superhuman_new.png "superhuman_new")](https://superhuman.com/30mpc) [![6sense_new](https://tactics.30mpc.com/hs-fs/hubfs/6sense_new.png?width=251&height=58&name=6sense_new.png "6sense_new")](https://tactics.30mpc.com/6sense?hsLang=en) [![aligned_new](https://tactics.30mpc.com/hs-fs/hubfs/aligned_new.png?width=251&height=58&name=aligned_new.png "aligned_new")](https://alignedup.com/30mpc) [![pandadoc_new](https://tactics.30mpc.com/hs-fs/hubfs/pandadoc_new.png?width=251&height=58&name=pandadoc_new.png "pandadoc_new")](https://tactics.30mpc.com/pandadoc?hsLang=en) **Grab exclusive sales drips, scripts, and templates that we created with each partner by clicking their logo.**   | [**NEWSLETTER**](https://www.30mpc.com/newsletter) | [**TOOLKIT**](https://www.30mpc.com/toolkit) | | --- | --- | | [**TACTIC TEARDOWN**](https://www.30mpc.com/teardown) | [**PODCAST**](https://megaphone.link/THMPC5121357355) |   ![30MPC Group](https://tactics.30mpc.com/hubfs/30MPC%20Group.png "30MPC Group") Copyright © 2026, 30 Minutes to President's Club LLC