You open a cold call. They let you proceed. It's time to "pitch."
For most sellers... this means spewing a 60-second feature and buzzword dump from their marketing team that sounds like a B2B sales reincarnation of a Billy Mays infomercial.
Gong data shows that problem language (16% success rate) is literally 3x more effective than buzzwords (5.5% success rate).
Most "pitches" and "value propositions" absolutely suck. So in this tactic teardown, Jason Bay, Armand Farrokh, and Nick Cegelski are giving you a pitch replacement in 3 steps with The Problem Proposition:
- The Triggering Problem: Make prospects feel their pain so vividly they can’t ignore it.
- The One-Sentence Solution: Deliver a concise, compelling fix they’ll believe in.
- The Interest-Based CTA: Spark curiosity and get to “yes” with smarter questioning.
You’ll see live roleplays, real scripts, and actionable advice straight from the authors of one of Amazon’s top selling sales books, Cold Calling Sucks (And That's Why It Works).
Stop losing calls after the opener. Sign up now and start booking better conversations that close.
